Last updated on November 27th, 2023 at 09:24 pm
Pinterest is like a digital mood board filled with ideas and inspiration. For businesses, it’s not just about pinning pretty pictures; it’s about making a real impact. If you’re interested in diving into Pinterest video ads, there’s a simple rule to follow: get the details right.
This doesn’t just mean having a catchy video or image. The size, format, and little technical details can differentiate between “scroll past” and “stop and look.” Therefore, before you go into creating video content for Pinterest advertising, let’s get into the details of Pinterest video ad specs and why they matter. Ready to pin your way to success? Continue reading.
Table of Contents
Why Do Pinterest Video Ad Specs Matter?
For your video ads to truly shine on Pinterest, they must fit just right. Imagine presenting either too stretched or shrunk visuals — it disrupts the message. And let’s face it, a blurry or distorted ad wastes your advertising budget and can hurt your brand’s reputation.
With visuals being the prime memory trigger for most people, ensuring clarity in your ads is vital. Maximizing the available ad specs gives your product the best shot at catching a user’s eye. You risk getting lost in the crowd if you don’t adhere to Pinterest’s specific ad guidelines. So, it’s more than just a specification — it’s about making a lasting impression.
Pinterest Video Ads and Specifications
Video Pin Ads
Pinterest video ads allow brands to engage audiences through dynamic storytelling. These videos autoplay as users scroll, capturing their attention once 50% of the video is in view. Therefore, the emphasis should be on eye-catching visuals rather than sound. Ideal video content includes how-to guides, product demos, and animations. Yet, following Pinterest’s specific video requirements is essential to ensure your content displays correctly. Depending on your advertisement’s intention and content, there are two video ad format choices on Pinterest: standard width and max width. Each serves a different purpose and offers a unique user experience.
Standard Width Pinterest Ad Specs
File Details
- Type: MP4, MOV, M4V
- Size Limit: 2 GB
Video Attributes
- Aspect Ratio: Square (1:1) or vertical (2:3, 9:16) is recommended. Minimum of 1:2 and maximum of 1.91:1.
- Length: Between 4 seconds and 15 minutes
- Encoding: H.264 or H.265
Text Details
- Title: Max 100 characters
- Description: Max 500 characters
Maximum Width Pinterest Ad Specs
File Details
- Type: MP4, MOV, M4V
- Size Limit: 2 GB
Video Attributes
- Aspect Ratio: Square (1:1) or widescreen (16:9). Ensure it doesn’t exceed the height 1:1.
- Length: Between 4 seconds and 15 minutes
- Encoding: H.264 or H.265
Text Details
- Title: Up to 100 characters
- Description: Up to 500 characters.
Note: The maximum-width video only works on mobile devices and takes up the entire screen, ensuring viewers focus solely on your content, with less distraction from other Pins. Remember, this full-screen format is exclusive to paid ads.
Tips for Creating the Best Pinterest Video Ads
Pinterest video ads can be a game-changer for your brand. But how do you make yours stand out in a sea of pins? Here are some tried-and-true tips to help you create captivating content.
- Make Your Pinterest Video Pin Engaging Without Sound
Remember, many Pinterest users might stumble upon your video with the sound turned off. So, when crafting video pins, consider that your message should be clear even in silence. How? Boost the impact with powerful visuals and add subtitles. This ensures everyone, whether scrolling on mobile or those with hearing challenges, can connect with your content. Craft a video that speaks volumes, even without any sound.
- Use Text to Enhance Video Pins
Text overlays can make your video pins stand out on Pinterest. Especially for tutorial or list-type videos, a little text can clarify and highlight key points. Adding some text at the start or finish of your video can better convey your message and catch the viewer’s attention. This strategy boosts your pin’s appeal and helps make it more search-friendly on the platform.
- Prompt Action with Clear CTAs on Pinterest
On Pinterest, your goal is to inspire and motivate your viewers. Whether it’s a ‘Request Callback’ or ‘Subscribe to our Newsletter,’ clear CTAs are crucial. While CTAs are essential in all online marketing, they’re especially vital on Pinterest due to their visual nature. When users see a detailed image of your product, it’s your chance to guide them towards the next step. Ensure your pins have compelling, easy-to-spot calls to action to encourage swift conversions.
- Lead with a Striking Cover Image
Remember, first impressions count! On Pinterest, you only have a few seconds to grab a viewer’s attention, making your video pin’s cover image crucial. On a platform that thrives on visuals, it’s essential to prioritize “showing” over just “telling.” Choose vibrant, eye-catching visuals that narrate your story without words. If you succeed in captivating them with your cover, you have a brief window, roughly three seconds, to keep them engaged. Ensuring your cover image stands out is a foundational best practice for Pinterest video pins.
- Pair Your Video Pins with Engaging Descriptions
The text accompanying your video pins is like your elevator pitch on Pinterest. It’s your chance to clarify, elaborate, or sell your product or service. These descriptions help users understand your content and boost its discoverability. Plus, it’s an opportunity to guide viewers to your website or landing page by adding a backlink. Craft these descriptions thoughtfully, ensuring they complement your video content effectively.
- Optimize Video Pins for Better Visibility
To get your video pins noticed on Pinterest, focus on SEO. Incorporate the right keywords in your pin titles and descriptions. Remember to add some hashtags to enhance searchability. Pinterest isn’t just for sharing; it’s a search engine. Using tools like Pinterest’s auto-tagging can also help. By improving each pin’s SEO, you boost the chances of your entire profile getting more attention. This will increase your reach and the possibility of more users interacting with your content.
The Importance of SEO and Link Building for Businesses
Demystifying Entity SEO: Unveiling New Frontiers in Online Optimization
Conclusion
You must do more than make exciting content to do well on Pinterest. You need to ensure that everything, right down to the details of your video ads, is perfect. A clear, well-presented ad helps you get the most out of your money and speaks to the audience better.
By paying attention to ad specifications, brands can make their presence on the site more memorable and influential. And by following Pinterest’s rules, businesses put themselves in the best situation to be seen and engaged with.
