There are a million things to think about when building the perfect web design: Creating graphics, choosing colors, choosing the right images. But there is one thing that people like to underestimate when creating their website and that is the choice of fonts.
Do not make the same mistake. Choosing the right font can have a huge impact on the final look of your web design. It may seem like a small thing, but it has the power to take your web design to the next level. So if you already have a brand guide to work with, make sure you follow it when creating your web design.
1. The importance of consistency in text sources
You may be tempted to experiment with new fonts when creating your design, don’t! Every time someone receives your business card or looks at your website, they can see your brand DNA and company design. Together, these perceptions of your brand need to create a complete and coherent image; otherwise, your brand could end up looking like a clutter with no recognition value.
That’s why it’s crucial to be consistent across all your digital platforms and print materials. When it comes to color, style, and fonts the best option is to buy cute fonts for free here.
2. Match your existing brand fonts
Brand guidelines will include the typefaces and font families, sizes, and hierarchy of fonts your brand uses, so you can immediately integrate them into your web design. But if your brand uses an unknown font, tool like creativefabrica.com feature can help you identify the font name you’re dealing with.
However, if your brand uses custom typography, your designer will try to find a comparable looking web font to use for web design. Due to different browsers, your custom typography may end up looking less crisp and clean than you’d like, therefore many designers will use Google Fonts to match your brand’s typography as closely as possible.
3. Discover the personality of your brand
Your font choice should represent your brand personality so your design looks flawless. Would you describe your company as retro, classic, avant-garde…?
4. Choose text fonts that fit your brand
Let’s say you own a vintage clothing store with a fresh, modern feel. This will give you a balanced look that is both timeless and modern and works perfectly with your fashion brand and style.
Regardless of the type of font you choose to match your brand identity, make sure you choose a font that is suitable and safe for most browsers.” What does web-protected mean?
5. What are Web safe fonts?
Using a web-safe font means that your visitors don’t have to have a specific font installed on their computer in order to view it correctly. Back in those days, 10 or more years ago, there were roughly 13 font families and designers had to make sure to use only these few fonts that would appear on most computer systems.
Keep in mind that many brands use custom fonts or fonts that are not web based. In this case, developers can use applications to convert the random font into an “internet safe font”. But sometimes even that is not a guarantee that it will look good on screen, especially if you want your typography to look very sharp.
That’s why designers are often challenged to find similar (almost identical) secure internet fonts that are free and display well in all web browsers.
6. What types of fonts or fonts are suitable for the internet and why is it important?
When searching for the perfect internet font, the best thing to do is search the Google Font Library and in most cases you will find what you are looking for. With over 800 free licensed fonts, it’s one of the best places to find safe internet fonts. If you include these fonts in your font stacks, almost everyone will end up seeing your page correctly.
Because this font library is stacked in a web service, your visitors from all over the world will see the exact same page with the same font. In addition, it ensures that your web presence remains consistent across all browsers and devices.
7. How different types of letters or fonts affect web design
As the great Vincent van Gogh said: “Great things are not done by impulse, but by a series of small things put together”, so choose your fonts wisely. A clever mix of fonts can have a powerful effect on your web design.
8. Say it with a text font
Choosing the right font for your website totally depends on the goal you want to achieve. When thinking about style and design you need to have an agenda and figure out how you want it to be presented to the outside world. And fonts are the perfect tool to do it.
Do you want to be elegant, serious or traditional? Choose a fancy font. Do you want to look modern and minimalist? Choose a clean this font. Simply put, your choice of fonts says a lot about your business, so choose wisely.