Video Marketing

Are you struggling to engage your target audience? Consider marketing with videos this year. Nearly 70% of people prefer video or text when learning about a product or service. In fact, adding video content to a landing page could increase conversions by 86%. Unfortunately, over 60% of marketers say video content is the most difficult form of content to create.

Eager to start marketing with videos? Here’s the complete video marketing checklist you need to succeed! Completing these nine tasks will help you create an effective, results-driven video marketing strategy. You can generate brand awareness, attract more website visitors, and gather more leads and sales. With a strong video marketing strategy, you can expand your reach and impress customers online.

Start marketing with these nine simple tips today!

1. Research Your Audience

Before you rush to start rolling, it helps to gather research. Otherwise, your video marketing strategy might not appeal to your target audience. If your content doesn’t align with their interests, they could turn their attention elsewhere.

In fact, over 70% of people get annoyed when web content doesn’t align with their interests. Take the time to learn as much as you can about your target audience before you start marketing with videos. If you’re targeting a broad group, segment your audience into smaller personas. You can create content for groups based on their:

  • Buying behaviors
  • Interests
  • Pain points
  • Education
  • Career
  • Age
  • Location
  • Marital status
  • Household income
  • Gender

For example, a clothing company might create separate videos for men and women. Personalize your content based on the group you’re trying to reach. Personalization will help you connect with your viewers. In fact, personalization could boost your ROI by eight times and lift sales by 10%, too.  Once you determine who your customers are, learn more about their interests.

Keyword research can better inform your video marketing strategy. Use tools like Keyword Planner or SEMRush to create a list of topics for videos. Cover topics based on the questions your audience asks while online. 

2. Consider the Style

Now that you know who you’re trying to reach, consider the type of video you want to create. Each video should have a single purpose. You don’t want to cover too many broad topics in a single, lengthy video. Otherwise, people might not watch all the way through. 

Review your topics for videos and pick one. Then, consider the video style you want to follow, such as:

  • How to/tutorial
  • Educational
  • Animation
  • Brand/company culture
  • Testimonial
  • 360 experience
  • Documentary
  • Vlog
  • Demonstratio/instruction
  • PSA
  • Q&A/interview
  • Product demo
  • Thank you
  • Personalized

Think about the questions your customers are asking. Then, choose a format that can help you answer those questions. For example, they might want to learn more about the products you offer. You can use a product demo video or create a customer testimonials video to provide viewers with the information they need. 

3. Write a Script

As you work through this video marketing checklist, consider the goal you want to accomplish. What do you want viewers to do after they watch your video? Maybe you want them to subscribe or fill out a form. Keep your end goal in mind as you start drafting your script.

Creating a script will ensure you remain focused. Otherwise, your video might turn in an unexpected direction. You could risk losing the viewer’s attention. Instead, make a list of talking points you want to cover. Make sure your script provides substance to the video. Provide viewers with the information they need. 

4. Consider Branding

As you begin working on your script, keep your brand voice, tone, and personality in mind. Make sure to maintain brand consistency when you shoot and edit the video, too. For example, you might want to incorporate your brand colors into the video. Use your company logo in the bottom corner as well. You can also use font styles that match your branding.

Maintaining brand consistency could help consumers recognize your brand on sight. You’ll have an easier time building awareness and recognition as a result. 

5. Offer Expertise

As you work through your video marketing checklist, remember to offer consumers with information they need. Make sure you’re providing something of value. You can either inform, educate, or entertain your audience. Either way, it’s important to avoid trying to sell your audience on a product or service.

Try to avoid sales language, which might scare customers away. Instead, highlight the value you’re offering them. Try to communicate your experience in the industry. Focusing on your experience and expertise could help you become a thought leader. As a thought leader, you’ll have an easier time building brand trust. If consumers trust you, they might feel more inclined to shop from you. 

6. Add a Compelling CTA

When marketing businesses online with video content, it helps to keep viewers focused on a single task. Think about the end goal you’re aiming for again. Communicate your goal by creating a compelling call to action. You can add your call to action to the end of your video to direct people to complete that action.

For example, you might want them to start shopping from your e-Commerce store. Maybe you want them to call you instead. Make sure your CTA is clear, concise, and compelling. 

7. Start Editing

Edit your video to remove any air gaps or awkward pauses. Add subtle transitions as well. Then, upload your video. Make sure you’re using the right video marketing tools, too. For example, you can use https://setapp.com/ to download video clips from Vimeo. 

8. Use SEO

Search engine optimization (SEO) can help you reach even more people online. Optimize your video content using target keywords. Add a transcript to your video as well. 

9. Share, Analyze, and Optimize

As part of your video marketing strategy, it’s important to review the results of your work. After a few weeks, review the video’s analytics. Check your website analytics as well. Which videos attract the most attention? Look at website visitors, views, and clicks.

Reviewing your analytics can help you make more informed decisions when marketing with videos in the future. 

Start Rolling: Your Video Marketing Checklist for 2021

Lights, camera, and action! With this video marketing checklist, you can create engaging, results-driven video content. Keep your audience engaged with an eye-catching video production today. Searching for more tips and tricks? You’ve come to the right blog.

Check out our latest guides for more helpful advice. 

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