8 do’s and don’ts for promoting your small business on social media

Small Business

Last updated on November 28th, 2023 at 02:46 pm


As a small business owner, you know it’s essential to harness the power of social media to promote your business. But what are the best ways to do that? And what should you avoid? If you’re a small business owner, you know it’s essential to make the most of your marketing efforts. And if you’re not taking advantage of social media as one of your tools, you’re missing out! In this blog post, we’ll give you 8 do’s and don’ts for promoting your small business on social media. So, whether you’re just starting or looking to fine-tune your strategy, read on for some valuable tips.

1.Create a social media strategy before posting:

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8 do's and don'ts for promoting your small business on social media

You might be tempted to jump in and start posting without any real plan. But trust us, it’s worth thinking about your goals and objectives for social media and then creating a strategy to help you achieve those. Jumping into social media without a plan is a recipe for disaster. You need to know your target audience, what platforms they’re using, and what kinds of content will resonate with them. Only then can you create a social media strategy that will be effective.

You can also strategize to buy tiktok followers, views, and likes and include that cost in your budget. That way, you can ensure that your business goals are aligned with the right platform to reach your target audience. Without a clear strategy, you’ll likely be wasting time and effort on social media with little to show.

2.Do use social media to create relationships:

Too many businesses make the mistake of using social media solely as a platform to sell their products or services. While it’s essential to promote your business on social media, you should also focus on creating relationships with your customers and potential customers. Use social media to build trust and emotionally connect with your audience.

When you do that, they’re more likely to become lifelong customers. It’s important to remember that social media is all about building relationships. So don’t just use it as a platform to constantly sell your products or services. Instead, focus on creating content that interests and engages your target audience.

3.Don’t post too much/little:

It’s essential to be active on social media, but you don’t want to overdo it. If you’re constantly bombarding your followers with content, they will likely tune out or unfollow you. Instead, focus on quality over quantity. Post thoughtful, engaging content that will interest your target audience. And be sure to mix things up so you’re not just posting the same type of content all the time. On the other hand, you don’t want to post so infrequently that your followers forget about you. Aim for a balance between posting too much and too little. A good rule of thumb is posting 1-2 times daily on each platform.

4.Use images and videos:

People are more likely to engage with content that includes images or videos. Posts with images get 94% more views than those without. So, when you’re creating content for your social media channels, be sure to include visuals. So, if you want to get more engagement on your posts, be sure to include visual content. That said, you still want to ensure that your images are high quality and professional-looking. Avoid using blurry or pixelated images, and try to use images that are relevant to your brand.

5.Don’t post about unrelated topics or off-brand content:

Your social media followers are interested in what you have to say about your business. So don’t post about unrelated topics to your industry or brand. It will only confuse your audience and turn them off from engaging with your content. No one likes to be bombarded with irrelevant content, so make sure everything you post is on-brand and relevant to your business. If you’re constantly bombarding your followers with promotions, they’re likely to tune you out. Instead, focus on providing valuable content that your followers will find helpful.

6.Do use calls to action:

A call to action is a great way to encourage your followers to take the next step, whether visiting your website, signing up for your newsletter, or making a purchase. Make sure to include calls to action in your posts, telling your followers what you want them to do next. Whether signing up for your newsletter, checking out your website, or following you on another social media platform, it makes it easy for them to take the next step.

Make sure your call to action is clear and easy to follow. No one wants to be bombarded with a sales pitch, no matter how well-crafted it may be. Instead, focus on providing valuable information that your followers can use. If you have a unique sale, make sure that most of your content is geared towards creative CTA’s that stand out and are relevant to your business, which is bound to result in more conversions, providing value and helping your followers rather than selling to them.

7.Don’t forget to target the right audience:

It’s important to remember that not all social media platforms are created equally, and not everyone is your customer. When you’re creating content, make sure that you’re targeting the right audience. Not everyone will be interested in your offer, and that’s okay! Each has a different user base, so it’s essential to tailor your content and marketing strategy to the platform that makes the most sense for your business. For example, if you’re a B2B company, LinkedIn will probably be more beneficial for you than Snapchat. By targeting your content to those most likely to be interested in your product or service, you’ll be more likely to convert them into customers.

8.Don’t be afraid to experiment:

Trying new things is essential for any business, and social media is no different. Social media is constantly changing, so it’s essential to be open to trying new things. Experiment with content formats, posting times, and call-to-actions to see what works best for your business. And don’t forget to measure your results! Keep track of your engagement rates and analyze how your posts are performing.

It will help you determine what’s working and what isn’t to adjust your strategy accordingly. If you’re unsure what will work, try a couple of different tactics and see what resonates with your audience. And don’t be afraid to ask for feedback!


Social media is a great way to promote your small business. But it’s essential to use it wisely! Keep these 10 tips in mind, and you’ll be on your way to social media success. Do you have any other tips to add? Let us know in the comments below!

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