Marketing Techniques for Online Businesses

Marketing Techniques

Standing out from the crowd can be difficult, particularly with an online business. Physical businesses have the bonus of being able to make their shop window look beautiful or hand out flyers to those living locally. With an online business, you have to make your customers come to you. Thankfully there are plenty of tried and tested ways to do this and many of them are super budget-friendly. So, if you’re in the process of paying back your startup loan, or are such a small business that there really isn’t a marketing budget, then these suggestions should come in handy.

Capitalize on Every Review

It’s a great feeling to get a good review because we all want to feel that our business is performing as it should. Whether it’s somebody commenting on your beautiful packaging or someone calling out a member of your chat team for their excellent service, great reviews are a wonderful thing. What makes them even more wonderful is that they can be excellent marketing tools. Most people will trust a review from a customer over what they read on your website; if you’re honest with yourself, then you probably spend twice as much time browsing the Google reviews for a restaurant than you do reading their menu before you book a table there. The same is true for online purchases. So, next time you get a great review, make sure that you add it to your testimonials page (if you don’t have one of those then make one!), or make a social media post about it. Showing people that you care about the opinions of your customers and that you provide outstanding service is a totally free win-win.

Promotions and Bonuses

If you’re struggling to reach new customers then a tried and tested method is offering them something for nothing. Just as you might try a taster of a new cereal at the supermarket and go on to buy a box, someone might try what your business is offering and decide to become a customer. A sector that uses this marketing technique particularly well is the online gaming sector, where you can download a free demo version of a new game, or snag a casino bonus in NJ┬áthat allows you to double your play money when signing up for a new site. Both of these examples perfectly use their promotions to reach new audiences and convert them into customers. Think about what you can afford to give away in exchange for a new customer for your business and try to implement a similar scheme.

Refer a Friend Schemes

Refer-friend schemes are a great tool
Refer-friend schemes are a great tool


Finally, refer-a-friend schemes are a great marketing technique that works equally well for online and offline businesses. If you’re working in the online sphere then QR codes are a great way to keep track of who is referring who, making sure that everybody gets the rewards that they’re entitled to. Some businesses choose a tiered approach to this, where the more people you refer, the larger the rewards; others provide a flat fee every time you introduce someone to the business. How you choose to do it is entirely up to you!

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