How to Edit Video for Social Media. Ultimate Guide 2023

Social Media

Last updated on November 27th, 2023 at 09:43 pm

Why do you need to create videos when textual material is cheaper and simpler to produce? A lot of work is needed ranging from cameras, lighting, and location to cameramen and internet video editors, actors as well as a script and proper expressions.

There are nevertheless many reasons why so many companies and people still use videos in their marketing. Did you know that video content, according to 52% of marketing experts, offers the greatest return on investment when compared to any media format?

Studies show that by putting the term “video” on the subject of your email, open rates rise by 19%, CTR rates by 65%, and unsubscribe rates fall by 26%.

You may target your audience using sites such as Facebook or YouTube. You may change the age, gender, region, interests, history of your search, and a variety of other factors in order to guarantee the audience is seeing your videos.

If you are talking about the perfect video editing techniques that lead to the efficient execution of a social media plan, you are in the right spot. Here are 5 tips to take your social media video creation to the next level.

5 Helpful Tips to Edit Social Media Videos

1. Edit the Video with Proper Goals in Mind

Video editing is dependent on your marketing objective. You should also include a link throughout the whole video for the website if you want visitors to access a landing page via the video.

Targeted 30-second commercials work best if you want to promote a brand. You have to cut most of the footage till it is as long as you want it to be. Including a link to any video you use to advertise a product is always ideal.

Without the link, after looking at your video you do not drive the viewers to do anything. You may utilize CTA phrases, such as visiting our site, learning more about the product, and such if you do not want to provide a link immediately.

2. Deploy Stock Footage to Enhance the Overall Appeal

The quality of the raw material will have a major impact on the look and feel of your completed work, irrespective of your video editing expertise. Neither is filming an easy or cheap effort. You will have to invest in excellent equipment, employ a video specialist and rent a studio or shooting site.

For a fraction of the price via InVideo, you may access a fantastic stock video collection. Everything from 4K Alpine drone to 1080p kittens slow-motion film is accessible. You may thus make a whole film by simply merging in the relevant stock material and placing the right voice-over.

You don’t want to include much stock footage in your movies, ideally. You’re going to add your own taste, touch, and style, so it looks a little different than the footage you bought off the Internet.

3. Adhere to Square Video Footage

The form of the video may also influence its social media effectiveness. The greatest ROI on the Instagram feed is provided in Square Video. Vertical videos may also be easily converted.

The vertical ad had 9 times more views, as opposed to horizontal advertisements, according to the Snapchat study. The study also indicates that the CPM rate in vertical advertising is three times higher than in square videos.

In the video editor, you may use the rotating tool to turn your video vertically. Another method to create vertical clips is to use the aspect ratio of 9:16.

You may change the aspect ratio of a video by video editor in just a few clicks. A popup configuration box will open and in the drop-down menu, you have to choose the ratio 9:16.

4. Create Impactful Videos

Should the obvious be said? The video of today cannot look all right, particularly if you are a new company. You wish your videos to be graceful. The quality level must be outstanding. This should be taken care of throughout the production as well as post-production.

Do not use shaky video. This is perhaps the biggest problem with amateur filming. Keep the camera steady or use proper support (like tripods, etc.) if you don’t need any camera movement. Shaky footage can spoil any video, no matter how appealing it is.

If you have to move the camera, keep it as close as you can to your body with both hands. This limits any unwanted camera movements to the extent that stabilization may be used to remedy any video shakiness.

5. Compress the Video Appropriately

The final step is to compress your video to a suitable social media upload format.

The video needs to be in a modest size, preferably in a format like MP4 because you want to publish it on social media, so it can play without any problems when you embed it in your social media posting.

Research indicates that uploaded video has a significantly greater conversion rate than simply a link in social media.


These are five simple and practical video editing techniques to guarantee the success of any marketing plan on social media. It is essential that while producing a marketing film you are sensitive to other people’s ideas and helpful feedback.

You easily become attached to a video after spending considerable time editing it, but this film is produced for your audience, and constructive suggestions may help you evaluate your work from an altogether new perspective.

Instead of strict and fast regulations, consider these suggestions and be constantly creative in editing.

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