If you’re an upcoming Soundcloud rapper or just a musician in general then you need to read this. The music industry has changed massively but still remains chained to the traditional rules and norms, when it comes to finding new talent it’s still a lot difficult for new artists to make a name for themselves and they still have to rely on agents or mediators for that matter.
Soundcloud has empowered an entire generation of aspiring artists who passionately put out their music for people to enjoy. Starting on Soundcloud can be really challenging, especially the prospect of not getting any plays in the early days can be depressing, but don’t worry there are still a lot of ways that you can use to get more plays on Soundcloud and eventually get picked up by a legit recording label.
Make Great Music
This may sound a bit obvious but in order to get more popular, you want to make sure that the music that you’re putting out isn’t terrible. Work on your tracks to a point where you feel confident enough that someone out there would vibe to your music. If you want to create some noise in the music industry then you need to make yourself noticeable, try to create your own unique style, something that defines you and something that people will connect to.
It is understandable that when you start out your music isn’t going to be your best piece of work but still try to make it at least presentable, something that might not be fully refined but still feels complete all on its own. You will obviously get a lot of advice from your fans regardless of whether you want it or not, so try to embrace their criticism and elevate your music to the next level.
Make use of Existing Artists/Influencers
When it comes to marketing, there is always someone who is going to be better than you, all you have to do is find people who will advertise your music for you, There are a lot of established channels on Soundcloud who will gladly post your music to their audience, you can also try collaborating with other artists who make similar music, you’re likely to gain a lot of followers if you make something that they already like.
Don’t ignore advertising on other platforms, YouTube has a lot of influencers who want to use music for their intros and outros but due to the copyright laws they can’t just go around using any soundbite that they like, you can license these creators to use your music in their videos, ask them to credit you in their description on every video, that way if they blow-up on the website then there is a good chance that you might also gain a lot of followers through them.
Email marketing is still the champion when it comes to marketing, this might surprise you but this old-school method is still as relevant as it was when it came around. Everybody uses email making it the perfect place to start approaching people, a lot of creators, influencers, etc leave a business email on their social media in case a company wants to approach them for business, you can use that email to send them a link to your tracks, remember to treat them like a human being and treat your music as an actual music asset.
You’d be surprised how many people actually respond back and ask for your details and start a conversation. Take advantage of every interaction that you have.
Make Your Music Discoverable
Soundcloud has a separate tag where people go to discover new music, you should try to get a few of your tracks on the discover tab as it will greatly increase engagement on your page. Getting featured on the discover tab will be a massive success but in order to do so you need to provide Soundcloud with accurate metadata as it will determine whether your music is worthy of being featured or not, there is no way to cheat around the system, make sure that you name your songs appropriately, make use of song descriptions, write accurate genre and song tags.
Buy Soundcloud Plays
Buying Soundcloud plays is the quickest way to gain traction and increase engagement on your Soundcloud page, you can get a much wider reach on Soundcloud if you already seem to have an existing fanbase, you can beef up that fanbase by buying plays which will you look more relevant and popular.
People love to follow someone who already has an existing audience as it validates them as an artist. GetViral, ViewsExpert, Virallyft are some of the best websites where you can buy Soundcloud plays.